Noticias
First International Forum of Digital Creative Industries
"Europe has found a vein in the digital creative industries to build the future": Andy Pratt
April 27, 2018"Taking a risk is always based on prior knowledge of the field we are going to explore, hence the importance of disseminating the most accurate and reliable information on the digital creative industries in the world, a field that, although we are stepping on every day, is still in a phase of understanding due to the speed of its development in all sectors of society”.
This is what Andy Pratt, director of the Center for Culture and Creative Industries at City University of London, said when he participated in the second day of activities of the First International Forum of Digital Creative Industries.
During the keynote speech Creative Industries: successes and failures of British European initiatives, the specialist said that the United Kingdom and Europe in general have found a vein in the digital creative industries to build the future.
"It has been a gradual process, in which there has been a lot of trial and error, however, a constant is that year after year it is a sector that has grown in line with technology, platforms and new forms of communication, something that many forget, goes back to the sixties with the appearance of the first computers.”
However, Pratt said that with advances in portable technology, specifically cell phones, tablets and other media, we are now in the first historic turning point where the digital creative industries have a real impact on collective culture and the economy.
He explained in detail some experiences in the United Kingdom in developing creative industries in areas such as urban planning in several cities, the dissemination of citizen programs, cultural promotion and even in some initiatives carried out by the national lottery for charitable purposes.
"However, in the creative industries there is a golden vein that is that of sharing knowledge and becoming allies of education, but above all, of the current awareness of a society reluctant to change”.
In this sense, he mentioned that culture in general, cinema, music, books, magazines, ways of creating art, are accessing new platforms. They are already operating in a world that does not fully understand them and that is lagging behind in accepting that the forms of consumption and creation have changed completely.
Also, one of the dangers when talking about creative industries is the term itself, because if we think about it there is not really an industry in the world that is not creative, he said.
Therefore, there have been bad experiences, especially in initiatives and programs that seek to standardize under the same vision, for example in the film industry, applications, digital content, advertising, online music or digital books, he said.
"Hence the importance of a deep understanding of all the branches and edges of the digital creative industries, not in a global sense, but rather by breaking down each of their sectors, niches and audiences, this is the key to boosting them even more in the coming decades".
Finally, when asked by a forum attendee whether the digital creative industries are a young sector and what the experience of the United Kingdom was in this regard, Andy Pratt said that the first point to be taken into account when talking about this sector is that there are no ages for its development, diffusion and future development.
"The creative industries include society as a whole and with the digital age a new panorama has opened up, a window that allows all of us to participate immediately, hence the importance of knowing them, of knowing their scope and the way they are transforming the world, the economy and the way we know each other”.
Mexico,Distrito Federal
